For years, the NFL pushed back against any connection with the sports gambling world. But now, the league is starting to embrace the changing times.
For the first time in league history, NFL Network officially added betting lines to their ticker on Tuesday.
Gambling lines have been added to NFL Network’s ticker for the first time in league history. A new era has begun!
— Andrew Groover (@APGroover) September 7, 2021
The NFL Network has added betting lines to their ticker for the first time in league history 🔥
— br_betting (@br_betting) September 7, 2021
This increased association with the gambling world has garnered mixed reactions from around the league. But whether you like it or not, it appears the NFL has embraced the financial opportunities that come along with these changing times.
Back in April, the NFL announced its first-ever U.S. sportsbook partnerships with Caesars Entertainment, DraftKings and FanDuel. Just this past month, the league added four new partnerships with FOX Bet, BetMGM, PointsBet, and WynnBET to become Approved Sportsbook Operators for the 2021 NFL season.
Sports betting partnerships are beginning to leak into other sports media outlets as well. In late August, reports indicated that ESPN was involved in talks for a $3 billion, multi-year deal with Caesars Entertainment and DraftKings.
NFL Network’s increasing “Legalized Sports Betting-focused content” will change the way we consume modern day football.
What was once only vaguely referenced is now moving to the forefront of sports media coverage.