The Mercedes-Benz Superdome is officially a relic of the past. The New Orleans Saints might be playing in the same building this year, but the stadium will have a new name.
The Superdome will now be named “The Caesars Superdome” after the Louisiana state legislature’s Joint Budget Committee approved a proposal on Thursday morning. Caesars Entertainment reportedly inked a 20-year contract to be the primary naming rights partner of the Saints stadium, Greg Hilburn of of USA Today.
For the last 10 years, the New Orleans had partnered with Mercedes-Benz, but the contract with the automobile manufacturer expired earlier in July. The Saints had been exploring other options for naming partner in anticipation and Caesars had emerged as the frontrunner back in Mach.
The franchise will now work to finalize the new partnership with the casino before making an official announcement.
“This approval was a procedural step in securing the naming rights…” the Saints said in a statement, per ESPN reporter Mike Triplett. “… Now we move to finalize our partnership agreement. Once that is official, we will have a formal announcement.”
Although the naming deal was a necessity, many NFL fans weren’t too pleased with the official switch. A few found the name to have a nice ring to it, but the majority of Saints faithful seemed resistant to the change.
The Superdome is one step closer to its new name: The Caesars Superdome. According to Saints, “This approval was a procedural step in securing the naming rights … and now we move to finalize our partnership agreement. Once that is official, we will have a formal announcement.” https://t.co/aDD9u2VA9F
— Mike Triplett (@MikeTriplett) July 22, 2021
Caesars Superdome….I’ll stick to saying just ‘Superdome’ https://t.co/Kj0kheOe25
— Kourtney Williams (@kwilliamstv) July 22, 2021
The Little Caesars Superdome
— HELL BABY (@champsuperstar) July 22, 2021
Serious question, though: How long before there are betting windows inside the C-Dome? They have them in British soccer stadiums.
The home of the #Saints has a new name: The Caesars Superdome https://t.co/fXKa3vRpkP via @nolanews
— Scott Rabalais (@RabalaisAdv) July 22, 2021
The Caesars Superdome?! Thanks, I hate it. And I have a cat named Caesar.
— Marielle (@TheNolaChick) July 22, 2021
The Caesars Superdome pic.twitter.com/UOC0NEPgtz
— Benny Rodriguez (@_ChazAlexander) July 22, 2021
In fairness to the Saints, fans are rarely pleased when a sports stadium, arena, or ballpark switches names. Many referred to the stadium as simply “the Superdome” before and will still be able to do so with the official rebranding.
Caesars Superdome will be the first NFL stadium to be named for a casino, once the deal becomes official. As legal sports gambling continues to intertwine itself with professional sports, it’s interesting to think about what the partnership between the company and the Saints could bring in the next few years.
The Superdome will also still play host to major events in college football in the coming years before hosting the Super Bowl in February of 2025.