The 2021 NFL season officially kicks off on Thursday night as the Tampa Bay Buccaneers start their title defense against the Dallas Cowboys.
Seven months ago, Tom Brady took home his seventh Super Bowl title. In his first season with the Buccaneers, Brady and company dominated the Kansas City Chiefs for the Lombardi Trophy.
During that Super Bowl, the cost for commercials dropped for the first time in over a decade. The pandemic obviously played a major part in that as companies decided not to spend up on big ad campaigns.
However, Super Bowl commercials will be back in a big way this season. According to a report from business insider Brian Steinberg, some ads have already sold for $6.5 million.
“NBC Sports says it has only a few ads for Super Bowl LVI in 2022 and has sold some recently for a whopping $6.5M along with a similar sized investment in other NBC commercial inventory,” Steinberg said on social media.
NBC Sports says it has only a few ads for Super Bowl LVI in 2022 and has sold some recently for a whopping $6.5M along with a similar sized investment in other NBC commercial inventory…
— Brian Steinberg (@bristei) September 8, 2021
For comparison, Super Bowl commercials sold for around $5.5 million during the Super Bowl between the Chiefs and Buccaneers. That figure was down from $5.6 million in 2020.
Steinberg also said demand for Super Bowl commercials currently exceeds the inventory. NBC reportedly only has a handful of slots remaining.