Witch Tok has billions of views. The witch explains why..

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Kiley Mann was 10 years old when he was given the first set of runes, a Nordic fortune-telling tool. This triggered a lifelong journey into witchcraft.

“I’ve been studying spirituality and religion for about a decade,” she says, explaining that her witchcraft is duality of both.

Now 19 years old, Mann shares what he has learned with 883,000 TikTok followers, from fortune-telling like tea leaves to tarot cards, runes and bone throws.

Known by the username @oracle¯moon, she is one of many TikTok users of WitchTok, a niche section of video sharing apps that revolve around magic and witchcraft. The hashtag #witchtok alone has recorded over 19.8 billion views.

Why did it become so popular? We talked to and investigated some of the personalities behind Witch Tok.

How to get started with Witch Tok Creator

33-year-old Adam Wesington, who has been tarot since the age of 15, turned to reading as a form of income after losing his job at the beginning of the pandemic. He joined TikTok in December as a way to share his skills and is now known as Madame Adam to 1.5 million followers. This is a replay of “The name of the bully I gave when I was a kid”.

Wesington, whose pronoun is him / they, says their content, which is now their full-time job, “comes from a level of truth that I think resonates with many people.” ..

“I reach it in a way that some people call brutal honesty. I call it tough love.”They add.

Mann, a full-time art student whose pronoun is her / they, first launched a TikTok account as a way to share Etsy business. It sells magical tools, from crystals to herbs to homemade protective salt. As their explanations increased, “I felt more comfortable in solidarity to share more about my practice, and it’s just like starting from there.”

Honey Rose became friends through Witch Tok. "I will keep it for a really long time."

23-year-old Honey Rose first boarded the tarot three years ago and has been studying magic ever since. Rose started a TikTok account with the username @thathoneywitch about 6 months before the COVID-19 hit and reached about 40,000 followers by February 2021. ..

They sell tarot readings and ceramic coldrons on the side, but they are delighted with the community by making friends who are “trying to keep for a really long time.”

Why Witch Tok is so popular

WitchTok is an active community of creators who share a common link between magic and witchcraft.

Wesington describes it as “a wonderful TikTok community of spiritualists … from all the different steps of life.” He believes that part of its popularity comes from the sense of control it can provide to people during the uncertain times brought about by the coronavirus pandemic.

“Last year we learned that we can’t control, so the content of Witch Tok is very relevant. You can only control your actions. You can only control what you think is the truth of the world.” Wesington explains. “We are in this great spiritual renaissance of enlightenment … many of us look inward.”

In addition to control, Gabriella Herstic, author of The Inner Witch: A Modern Guide to Ancient Crafts, can also provide a sense of purpose by looking at spiritual practice in unprecedented times. I can do it.

"Magic is your purpose, your power," The author, Gabriella Herstic, says.

“We live in this very intense and dark era … people want a purpose, they want a connection,” she says. “But beyond that, they want something that helps them connect to something bigger than themselves. Something that helps them feel like they have a purpose, and magic does it. Magic is a way to match your purpose, your power. “

People who have historically been exiled to religious groups, such as those identified as LGBTQ +, may also find communities in this form of spirituality.

“If you have a queer who wants spirituality, I don’t think you need to call it” magic. ” It’s not a problem. But there is definitely something spiritual to you, “says Wesington, who grew up in Catholicism before. Look at magic. “It’s a really great opportunity for you to feel connected to something real and grounded.”

"If you have a queer who wants spirituality, I don't think you need to call it

Rose reflects the shelter that marginalized groups can find in this community and shares a unique crossroads of identity.

“I’m a lot of marginalized groups. I’m non-binary, queer, half-black … but magic has been the voice of silent people for a very long time,” they explain. “Some people have problems with traditional religions and traditional spirituality, as they may move towards more abstract forms of spirituality that can be magical.”

Herstik believes WitchTok’s growth is also due to accessibility to these topics.

“I’ve been writing about magic for seven to eight years at this point, and I’ve seen it emerge as a super-powerful force of Zeitgeist,” she says. From the tarot decks sold at Urban Outfitters to “American Horror Story: Coven,” it began to become popular a few years ago.

“It wasn’t too shocking to see it on TikTok. It feels like a natural advancement of what people really longed for. It’s very vigilant at other times in the history before the Internet. Accessible information on these esoteric topics that were. Very difficult to access. “

Mann is always popular in certain communities, but TikTok brings “certain visibility” and makes people “more interested in what it is and how it can be applied to their lives.” I agree to have it.

“What makes people so intrigued about it is that this information was once considered a kind of taboo, but is now open to the public,” they add.

more:Witch fashion is the most exciting and destructive trend of 2017

Cultural roots of magic

While WitchTok is growing in popularity, magic itself is not a trend. Instead, it has existed for centuries and has been practiced by various groups around the world.

From the traditional African religion known as Bruhelia in Spanish and the spiritually rooted hoodoo to Latin American and Afro-Caribbean customs to religions like voodoo and wicca, the endless things Mann has to learn are magical. Here are some of the reasons that were intriguing at the beginning of the trip.

“It’s a knowledgeable community, and there’s always endless new things you can learn about yourself, others, and different cultures and religions.”

Mann adds that magic is also much more diverse than you can see on TikTok. “A name of magic exists in virtually every culture, and everyone practices it differently. Most of the time, what you see on the internet or on Witch Tok is just the tip of the iceberg.”

As a half-black, half-Italian Witch Tok creator, Rose found comfort in connecting with their ancestors through magic.

They also agree to conduct an investigation to show gratitude rather than diversion to a particular practice.

“Cultural appropriation is a common problem and I had to deal with it. Some people don’t want to have their knowledge and listen to people in those cultures. Continue what they are doing. ”They add that they point out issues surrounding white sage and dreamcatchers that are used when their origins are rooted in indigenous cultures and customs.

It’s also helpful to hear from witches and color practitioners talking about these topics. For example, in one of Rose’s early videos, they described the harm of using the term “black magic” to describe dark or evil magic.

Mann wants Witch Tok to empower people in different communities to share stories.

“I think it brings more visibility to people of color, people of different religions, and indigenous peoples. It is arguably possible to share, observe and respect more mundane views. I think they are doing it, “they say.

Witch Tok has billions of views. The witch explains why.

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