B2B e-commerce launches Udaan to enter consumer-centric grocery business.

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As the times change, companies have relied on stepping out of the comfort zone and stepping into the unknown in their efforts to diversify their revenue streams. Many companies have done this for years, and now it’s Udan’s turn. The B2B e-commerce major is currently planning to enter the consumer-centric grocery sector with Price Company, a new platform for rival companies such as Meesho and DealShare.

Yes, Udaan is moving beyond the circles it has run for the past five years, the business-to-business (B2B) e-commerce space, to a consumer-centric grocery business. From now on, both businesses and individual consumers will be able to order from Udan.

Given that people have relied on ordering groceries (and others) in the past year and a half as the pandemics locked them in their homes, this is what Udan would embark on this venture. It may be the right time. This boom in the online grocery segment has benefited companies such as Zomato and Grofers.

Udaaan already claims to be India’s largest B2Be commerce platform, with entry into new areas of lifestyle, electronics, home and kitchen, staples, fruits and vegetables, FMCG, medicines, toys, and general merchandise. Note Meesho and DealShare, you now have new competitors!

With this new development, Udaan’s small retailers, coming from Tier II to Tier IV cities and operating there, will take on the role of Udaan as a community leader and place group orders in the neighborhood. In addition, individual consumers can place orders and receive merchandise later.

Udaan has a network of over 3 million registered users and 250,000-30,000 sellers in more than 900 cities in India, with over 1.7 million retailers, chemists, Kirana shops, farmers and more. I have. The platform records more than 4.5 million transactions per month, enabling small manufacturers, farmers and brands (sellers) to sell and sell their products nationwide at low cost, shopkeepers, Kirana, restaurants and street vendors. Allow buyers such as. Choose from an extensive selection of high quality products at the best prices.

This move doesn’t seem to be a sudden move, but I’ve been working on it for quite some time. Driven by a surge in online grocery orders and deliveries, it’s time for Udaan to leverage its network of small retailers and Kirana store owners to meet consumer demand.

B2B e-commerce launches Udaan to enter consumer-centric grocery business

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